Introducing Summercamp

20 September 2013 Hyde Park London

Whether you’re at the idea stage, have already started up or are just looking for inspiration on how to build a happy company, this day will help you get better at business and life. A hands-on day of workshops and talks where you’ll learn how to create a happy, thriving business, meet some amazing people and have some fun in a stunning location in the heart of Hyde Park. We promise it will be a day to remember.

1 amazing day. 12 inspirational speakers.

We’re delighted to have confirmed some inspiring speakers from all across the world. Here’s who you’ll be meeting on the day:

  • Andy Middleton, The Tyf Group Start something with a purpose and you’ll find your own luck

    Andy Middleton will share his family story with us and the importance of connecting the rules of nature to the way we design our businesses.

    Q & A with Andy
  • Ole Kassow, Purposemakers How to create a customer-centric company

    Ole believes in challenging conventional thinking and in inspiring people and organizations to create a better world by enchanting their employees and customers.

  • Nic Marks, Happiness Works Why happiness is a serious business

    His talk on the Happy Planet Index inspired at TED. Nic is founder of Happiness Works and the Centre for Wellbeing at nef. He’ll tell us why businesses should aim for a happier path to profits.

    Q & A with Nic
  • Ray Richards, Do Something Different Don’t think, do

    Ray is passionate about business and the role it can play in making the world a better place. He will talk about the power of doing and how we can all make a big impact by starting small.

    Q & A with Ray
  • Alastair Arnott, Teacher & Author Why failure is positive

    Alastair will be talking about the psychological structures, systems and tricks we can use to really develop long term, deep success through failure.

    Q & A with Alastair
  • James Allen, Creative Huddle Think differently

    Sharing examples of companies who use creative thinking to make them stand out, James will explain what they do, why it’s creative, where they got their inspiration and what insights you can take from them.

    Q & A with James
  • Susanna Halonen, Happyologist How to let passion drive your startup

    Susanna will talk about the importance of being passionate about your business idea, and how to bring that passion in.

  • Henry Stewart, Happy Ltd Creating a happy workplace

    Henry set up Happy and built the company around the idea that people work best when they feel good and are treated well. He’ll talk about how we can build startups based on trust and freedom.

    Q & A with Henry
  • Andy Gibson, Mind Apples My startup journey

    Andy is an award-winning social entrepreneur, campaigner & consultant specialising in the social applications of new technologies. He is founder of the innovation consultancy Sociability, co-founder of School of Everything and founder of the ‘5-a-day for your mind‘ campaign, Mindapples.

  • Brook Calverley, People Made Branding your happy startup

    Brook helps organisations become more open and deliver more authentic experiences. His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.

  • Carlos Saba, Spook Studio Taking your idea from lightbulb to launch

    Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton. A lapsed physicist with a problem–solving mindset, he’ll show us how we can validate any ideas we have and ensure we create real value and not more stuff.

  • Tansy Drake, Innocent The Innocent Story

    Tansy has been at innocent for the last 8 years and seen the company grow, shrink and grow over that time. From starting on a part time contract on the front line as a people’s champion (aka customer service), to formalising and running the award–winning Creative Team and now as their Brand Guardian she has a hunch as to what makes innocent tick – and has kept it buzzing for so long.

Early bird price £125 Includes refreshments, lunch, free happy startups goodie bag AND networking drinks afterwards.

Book your ticket now »

This will be a fun, eye–opening day with some inspirational speakers, experienced business people and a room full of likeminded people who believe in our business philosophy at the Happy Startup School.

We’ll be bringing in some of the leading minds in startups, branding, customer experience, positive psychology and PR to help you focus on the things that matter and create a business that is built to last. Learn more in 1 day than in months of procrastinating.


Hands on Workshop
9.15 Arrival/registration
9.55 Intro by Laurence McCahill
Session 1: Laying the foundations
10.05 Nic Marks Why happiness is a serious business
10.25 Susanna Halonen How to let passion drive your startup
11.10 Andy Middleton Start something with purpose and you’ll find your own luck
11.30 Break
Session 2: From lightbulb to launch
11.50 Brook Calverley From purpose to profits
12.10 Carlos Saba & Laurence McCahill Taking your idea from lightbulb to launch
12.55 Alastair Arnott Why failure is positive
1.15 Lunch Provided by Barnes & Scott accountants
Session: 3: WOWing your customers
2.15 Andy Gibson My entrepreneurial journey
2.35 Ole Kassow How to create a customer-centric company
3.20 James Allen Think differently
3.40 Break
Session 4: Telling your story
4.00 Tansy Drake The Innocent Story
Session 5: Company culture
4.20 Henry Stewart Creating a happy workplace
5.05 Ray Richards Don’t think, do
5.25 Closing remarks
5.30 Drinks Provided by Campaign Monitor

Schedule subject to change

On the day you’ll learn how to…

  • Turn your passion into great business ideas
  • Define your startup DNA, laying the foundations for a sustainable business
  • Build an authentic brand that lasts
  • Test out your ideas with customers for little cost
  • Get your story heard on a shoestring budget
  • Create a customer–centric company from day one

We’ll arm you with the knowledge, resources & support to push your ideas forward and build a happy, successful future –from passion to profits.

The workshop is only the beginning though. We’ll provide pre–and post–workshop support through our online community as well as provide tons of tools and resources to follow up on all the areas covered during the day.

There’ll also be lots of freebies as each attendee will get a Happy Startup School goodie bag including cool stuff from the School as well as our carefully selected partners and all the tea/coffee/snacks and lunch you’ll need to see you through the day.

Book your ticket now »

A Stunning Location

The conference will be held at a stunning eco-friendly venue in central London – the award-winning Lookout, an idyllic sanctuary in the middle of Hyde Park.

10% of any profits from the day go to

Action for Happiness is a movement of people committed to building a happier society

Our Story

At the Happy Startup School we’re at the start of our journey to build a community of people that believe there’s a better way to do business. We want to help passionate founders build the best companies of the future that have a clear purpose, a strong brand & culture, and loyal customers.

If you’d like to get inspired by others and learn how to build a happy startup, we’d love to have you on board.

Visit The School Website »

Thanks to our Amazing Sponsors