Many of us struggle when it comes to pricing.

You know how to create value.

You have a product or service that you’re already selling.

You know who your customer is.

You just struggle when it comes to naming the right price.

This guide will provide you with a series of things to think about to help you feel more confident about naming the right price.

This guide is split into 4 parts

  • Talk about money

  • It’s all about value

  • Always ask questions

  • Be kind to yourself

Why me?

I’m Carlos, co-founder of The Happy Startup School.

With Ben Johnson, founder of Ten Percent Better, I hosted the Happy Pricing podcast and designed the Happy Pricing course.

I’ve worked with hundreds of freelancers, founders and small business owners wanting to balance purpose and profit.

If this is you the I know what you struggle with when it comes to pricing.