Articles
Build belief, not hype
What if marketing could feel ethical, clear, and human? 9 takeaways from our conversation with Billy Broas, author of Simple Marketing for Smart People.
The trust recession
Gary Vaynerchuk predicts the explosion of analogue. For conscious founders, being messy and human is your competitive edge in a trust recession.
Calling all business hippies
Summercamp 2026 is coming. And we’re delighted that Tad Hargrave will share his 7 Fundamentals of Ethical Marketing.
What it takes to build a brand you love
Behind every rebrand is a story, and ours has been months in the making. Our journey and the exercise that changed everything.
When explaining what you do feels impossible
Forget niching and discover specialisation instead - because sharing what you do is an act of kindness.
Why scaling might mean getting smaller
Tired of constant plate spinning? Here’s a different way of scaling your business to bring more clarity and ease.
Showing up without the cringe
Do you struggle with being online? 9 takeaways from visibility coach and videographer Kevan Smith.
Do you have a fear of being seen?
"What if they judge me?": When you first start showing up, people aren’t judging. They’re just noticing.
Your niche is in plain sight
Finding your niche: why it’s important, an easy way to identify it, and why your struggles are the key.
Build your career like an entrepreneur
Career pivots, experimentation, and transitions. 9 takeaways from our conversation with Iesha Small.
Embrace AI and stay creative
Creativity, being human, and using AI. 9 takeaways from our conversation with Kerry Harrison.
Building a body of trust
Mark Steadman is a relentless creator who chooses connection over content. Here are nine takeaways from our conversation with him.
How to be a business hippy AND love marketing
We had the pleasure of hosting our friend Tad Hargrave. Here are 15 insights to help you shift your relationship on marketing your work.