Success comes from tiny experiments
Most of us have been taught to fear failure.
To see it as a verdict.
A dead end.
A sign that we should quit while we’re behind.
But what if we saw failure as data instead?
A clue.
A nudge.
A step toward clarity rather than away from success?
On this Friday Fireside, we sat down with Anne-Laure Le Cunff, a neuroscientist and the entrepreneur behind Ness Labs.
She's the author of the upcoming book Tiny Experiments, and we explore why failure isn’t failure—it’s feedback.
We've been big fans of Anne-Laure’s work for a while.
She is all about curiosity-driven learning—turning doubt into discovery through small, low-risk experiments.
Her approach aligns deeply with how we support entrepreneurs, coaches, and creatives inside Vision 20/20:
Curiosity leads to clarity What fascinates you is often pointing you toward the work you’re meant to do.
Small experiments create momentum You don’t need a master plan—just a first step.
Failure is data, not a dead end When you stop seeing failure as personal, you start seeing opportunity.
Exploration before exploitation ensures alignment Before you "scale" an idea, make sure it truly fits you.
Structure + flexibility = a sustainable, fulfilling business The key is having just enough structure to guide you but enough freedom to adapt.
Carlos and Laurence dived into Anne-Laure’s personal journey, including the startling realisation that led her to quit her job at Google, take a PhD, start Ness Labs, and eventually write this book.
And she spoke about the emotional scripts that drive us and what it means to live a liminal life where you embrace uncertainty as part of the journey.
If you’re
navigating a career transition
designing a business that truly fits
or just wrestling with the fear of getting it wrong
Then this conversation is for you.
Many thanks to Anne-Laure for her time. You gave us much to think about!
Discover her new book Tiny Experiments: How to Live Freely in a Goal Obsessed World, check out her wonderful community, knowledge base and newsletter at Ness Labs, and follow her on LinkedIn and Instagram.
Now enrolling for Tribe 11 starting mid-March 2025
We're currently inviting applications from curious changemakers, future founders, and pivoting professionals looking for their second mountain to join our next cohort.
This isn't a course; it's a set of powerful tools and a friendly, wise tribe to support the next big transition of your work life.
Register your interest below – just 20 places available
(You'll receive a link to book a quick call to check if it's a good fit for you)
Do you need support to create tiny experiments in your life?
Join a community of others who are testing ideas and making changes by joining our Vision 20/20 small group coaching program, our Alptitude leader’s retreat, or our business retreat for hippies at Summercamp.
