Success comes from tiny experiments
Most of us have been taught to fear failure.
To see it as a verdict.
A dead end.
A sign that we should quit while we’re behind.
But what if we saw failure as data instead?
A clue.
A nudge.
A step toward clarity rather than away from success?
On this Friday Fireside, we sat down with Anne-Laure Le Cunff, a neuroscientist and the entrepreneur behind Ness Labs.
She's the author of the upcoming book Tiny Experiments, and we explore why failure isn’t failure—it’s feedback.
We've been big fans of Anne-Laure’s work for a while.
She is all about curiosity-driven learning—turning doubt into discovery through small, low-risk experiments.
Her approach aligns deeply with how we support entrepreneurs, coaches, and creatives inside Vision 20/20:
Curiosity leads to clarity What fascinates you is often pointing you toward the work you’re meant to do.
Small experiments create momentum You don’t need a master plan—just a first step.
Failure is data, not a dead end When you stop seeing failure as personal, you start seeing opportunity.
Exploration before exploitation ensures alignment Before you "scale" an idea, make sure it truly fits you.
Structure + flexibility = a sustainable, fulfilling business The key is having just enough structure to guide you but enough freedom to adapt.
Carlos and Laurence dived into Anne-Laure’s personal journey, including the startling realisation that led her to quit her job at Google, take a PhD, start Ness Labs, and eventually write this book.
And she spoke about the emotional scripts that drive us and what it means to live a liminal life where you embrace uncertainty as part of the journey.
If you’re
navigating a career transition
designing a business that truly fits
or just wrestling with the fear of getting it wrong
Then this conversation is for you.
Many thanks to Anne-Laure for her time. You gave us much to think about!
Discover her new book Tiny Experiments: How to Live Freely in a Goal Obsessed World, check out her wonderful community, knowledge base and newsletter at Ness Labs, and follow her on LinkedIn and Instagram.
Taking applications for Tribe 12 starting October 2025
We're inviting applications from curious changemakers, future founders, and pivoting professionals looking for their second mountain to join our next cohort.
This isn't a course; it's a set of powerful tools and a friendly, wise tribe to support the next big transition of your work life.
Register your interest below – just 20 places available
(You'll receive a link to book a quick call to check if it's a good fit for you)
Do you need support to create tiny experiments in your life?
Join a community of others who are testing ideas and making changes by joining our Vision 20/20 small group coaching program, our Alptitude leader’s retreat, or our business retreat for hippies at Summercamp.
